How Alexa rank calculated?

[MovieZay]

Hello everyone.

I'm wondering how Alexa rank is calculated, I mean what effects on the rank?

MovieZay Reviewed by MovieZay on 9th Dec 2011. How Alexa rank calculated? Hello everyone. I'm wondering how Alexa rank is calculated, I mean what effects on the rank? ;):);) Rating: 5

[soft2050]

It is calculated by the users who visit the given website and are using the alexa toolbars

Toolbar: http://www.alexa.com/toolbar?utm_sou...mpaign=toolbar

How Alexa works: http://www.alexa.com/faqs/?p=4811

[EsotorisK]

It is recorded according to the number of users visiting a website.

Suppose 1000 visitors visit Facebook and 1001 visitors visit Google, then Google stays on no 1 and Facebook on no 2.

[okone]

soft2050 is correct. Alexa rank actually has very little to do with actual traffic.

Its good as a rough guide, but you should always ask for Google Analytics, statcounter or similar to find out how popular a website is.

[Mr Happy]

Another huge important factor not mentioned yet is that the data is obtained from people who have the alexa toolbar or plugin installed. Now in reality only a small number of people have it installed and most of these are webmasters. As a result sites visited by webmasters generally rank higher. For example if you have a webmaster forum and a site about pregnancy the alexa rank of the webmaster forum would have a much lower alexa rank even if both got exactly the same traffic.

As others have said it's not that accurate and should only be used as a rough guide.