Not a joke: Yahoo! to launch its own web browser tonight

[ShareShiz]

Not a joke: Yahoo! to launch its own web browser tonight
By Brad Sams

Yahoo! is about to embark in to a new market as it is supposedly going to launch a new web browser in to a highly competitive market. Yahoo! believes it has a better mouse trap, we are not so sure.

Yahoo! is a company who has been making headlines for all the wrong reasons the past few weeks after it hired a CEO who lied on his resume. After dealing with that fiasco, the company has a new strategy to stem the losses it has been incurring, create a new web browser.

Yes, Yahoo! is building a browser (called Axis) and it will be shown off really soon, as soon as tonight possibly if the source material is correct. An email was sent out, not that long ago, that outlines the strategy. Launch.co got their hands on it and you read the entire letter here; pasted below is an excerpt from that memo:

Smarter, Faster Search with Rich Design: Get instant answers and visual previews so you can continuously discover and explore content without interruption. Never leave the page you are on to view your search results again.

Connected Experience: Move seamlessly across devices, picking up wherever you left off as you move across your desktop, iPhone, and iPad. Recently visited sites, searches, saved articles, and bookmarks are automatically accessible across all your devices.

Personal Home Page: Get direct access to your favorite sites and content across all your devices with the customizable Home Page.

While we hesitate to judge a product before we have used it, we really must wonder if this is the correct direction for the company to go down? The browser market is already jammed with competitors from Microsoft, Google, Mozilla, Apple, Opera, all of which have tons of cash to burn, unlike Yahoo!.

It’s hard to take this approach seriously as the company seems to be missing the point, it is not the browser that is keeping people away from Yahoo!, its their content and services. By introducing a new browser, they are not fixing the real issue.

The email points users to axis.yahoo.com that contains a video that will “wow, and woo, searchers”, we wish we could say we made that line up.

[Update] Yahoo! called this a browser in the letter they sent out but, it is really only a plug-in.

ShareShiz Reviewed by ShareShiz on 24th May 2012. Not a joke: Yahoo! to launch its own web browser tonight Not a joke: Yahoo! to launch its own web browser tonight By Brad Sams Yahoo! is about to embark in to a new market as it is supposedly going to launch a new web browser in to a highly competitive market. Yahoo! believes it has a better mouse trap, we are not so sure. http://i.imgur.com/fAtAb.png Yahoo! called this a browser in the letter they sent out but, it is really only a plug-in. Rating: 5

[shadow.prx]

Not another browser based on webkit do we really need another one

[cvrle77]

http://axis.yahoo.com/

[ShareShiz]

[Update] Yahoo! called this a browser in the letter they sent out but, it is really only a plug-in.

[Mr Happy]

Well it's a browser on iOS and will be a browser on Android. It's just on the desktop where it's a plugin but mobile is where the growth is anyway. It's too late for the desktop but you can still win at mobile.

Not another browser based on webkit do we really need another one

It has to be based on Webkit on iOS shadow.prx as that's all Apple allow. You have to use the Apple Webkit and Apple Rendering Engine on iOS, you don't have a choice. That's why their are so few browsers for iOS compared to Android and that's why Google Chrome for iOS isn't going to be half as powerful as it is on Android as they won't be able to use their own rendering engine. That's if they ever release it of course.

I'm not a fan of Yahoo but this is a good idea, good product and getting good reviews. Will people use it? Some but not that many as you can't make any other browser besides Safari the default on iOS. Still for a company that hasn't released anything decent in ages this is nice to see.



EDIT:
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[Ladybbird1]

Oh my word, help us all, they want to offer a new browser service>>>, they never bothered to resolve why so many of their email accts were hacked,,,so easy to do too.

Thanks for the report SShiz.