I've often used different URL structures - such as example.com/descriptive-folder-name/related-keyword.html ... but I've noticed that it doesn't have any effect on traffic if I just used ?s=related-keyword.

Do you notice this? Is URL structure worthless - is it the page structure/link structure which matters?
John Doe Reviewed by John Doe on . Does Google really care about URL structure? I've often used different URL structures - such as example.com/descriptive-folder-name/related-keyword.html ... but I've noticed that it doesn't have any effect on traffic if I just used ?s=related-keyword. Do you notice this? Is URL structure worthless - is it the page structure/link structure which matters? Rating: 5