Images as an asset for organic search results and search engine optimization are often overlooked. Images can drive traffic through image search as well as inclusion in universal search results.


Here are a few tips for optimizing your images to improve their performance on the page and in search.


1. Find the right images
2. Use the keyword(s) in the file name
3. Create descriptive alt text
4. The right anchor text
5. Make sure the image matches the content
6. Don’t stuff