Google Now Using Site Speed As A Search Ranking Factor

[Storm]

Long promised, and now delivered, Google is now using site speed as one of many factors in how website results are ranked on the Google.com search engine.

Google first discussed this last year, pointing out that consumers react very negatively to slow websites. Speed is an obsession at Google, and they seem to be on a crusade to make it an internet-wide movement.
Think about Chrome, Google DNS, and the Google fiber project, what do they all share? Speed. Google, following its own views, will now count negatively against your website if it is significantly slower than other sites with similar content and ranking. In other words, you need to look into speeding up your website.


Google has provided information to a number of tools that site owners can use to check their sites? speed, such as Page Speed, and YSlow. At least Google is smoothing the transition to this new search factor. And of course, other tools are stored at Google.com/Speed.
The changes are live in the United States.
Summarizing Google fairly, Matt McGee of SearchEngineLand said ?Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few queries.? That is a good synthesis: work on speed, but your content and links are still king in rankings.


This will annoy some webmasters, but the internet using masses who will never hear of the change will thank Google and not even know it.


Source: TheNextWeb.com

Storm Reviewed by Storm on 10th Apr 2010. Google Now Using Site Speed As A Search Ranking Factor Long promised, and now delivered, Google is now using site speed as one of many factors in how website results are ranked on the Google.com search engine. Google first discussed this last year, pointing out that consumers react very negatively to slow websites. Speed is an obsession at Google, and they seem to be on a crusade to make it an internet-wide movement. Think about Chrome, Google DNS, and the Google fiber project, what do they all share? Speed. Google, following its own Rating: 5

[-Im.z2ight-]

Nice sounds good.

[SLiMRiDER]

*Runs to completely optimize sites

[Mr Happy]

Server and Hosting
A while ago part of the Google Algorithm was leaked. It was the part concerning page load time and speed. It showed that Google took into account the page load time of a site, the location of the server and how often the site was down or site offline. Therefore it’s important to have a fast, reliable host with good uptime, not just for your members but also to achieve a good SERP

That's from my guile on How to SEO a Warez Site. I've being saying this for ages and they've being doing this for ages. This is nothing new.

[aishamontreal]

Nice sounds good.

Sounds good? Are you kidding right?
This sounds like a NIGHTMARE for any webmaster

[Nemesis]

Well my site score 86/100 not bad

[-Im.z2ight-]

Sounds good? Are you kidding right?
This sounds like a NIGHTMARE for any webmaster

Its moving web hosting to another level with no webmaster wanting a slow sever. Data centers will be forced to provide fast server and host companies will go out of business if they over sell and the server is slow.

Sounds good to me, plus a site is only as good as a web master who runs it. So make less loading time, optimize your site.

[Storm]

host companies will go out of business if they over sell and the server is slow

That's what I'm thinking

[JmZ]

Its moving web hosting to another level with no webmaster wanting a slow sever. Data centers will be forced to provide fast server and host companies will go out of business if they over sell and the server is slow.

Not really true in all situations.
A huge percentage of hosted people run very small sites and know nothing of SEO or SERPs, meaning they couldn't care less if it's slower than a site on a dedicated server.
The people who do care aren't on slow hosts in the first place, they're on their own server, a vps or a fast shared host.
I really doubt it'll affect web hosts at all to be honest.

[-Im.z2ight-]

You have some good points but that is sort of what I see it as.