Yes, Yahoo has fully switched to serving Bing results to the U.S. and Canadian searchers.
While the average user may not care too much as to who's providing the results (as long as they're good of course), this is huge news for search marketers.

We'll look at how this change affects the search landscape and how you can leverage this for your site a bit later, but first things first.

Today we're disabling Yahoo! API key in Rank Tracker (which was on by default to let you query Yahoo safely and shield you from ranking dances caused by Yahoo-Bing tests). As soon as you get the new version (restart the tool to auto-update as usual) and run a check you'll see your Yahoo! rankings change dramatically and become exactly as on Bing (or with some slight alterations).

Whether your positions in Yahoo! rise or fall it's all because of the switch to Bing technology (this is something you might want to explain to your clients).

If you haven't been watching your Yahoo rankings and want to learn how this change affected your site, take a peek into the trick that we share at the end of this post. It shows you how to check your old Yahoo rankings. And now let's see how you can leverage Yahoo's switch to Bing for your business.



Turn the Yahoo-Bing Merger to Your Advantage

Combined Bing and Yahoo account for about 5.2 billion monthly searches. This is a pretty large traffic pond to tap into (not as large as the 'Google Sea', but still). So let's see how you can leverage the 'Binghoo' search traffic.

Since Bing is already serving organic results on Yahoo U.S. and Canada and will be powering all of Yahoo search soon, you only need to concern yourself with optimizing for Bing. Grab top rankings there and you'll be crowning Yahoo results as well. One shot – two rabbits dead, so to speak. So let's cut to the chase.


Full article: http://www.link-assistant.com/blog/h...ted-your-site/
bxflow Reviewed by bxflow on . Yahoo Switches to Bing! http://screensnapr.com/u/3o8yow.png Yes, Yahoo has fully switched to serving Bing results to the U.S. and Canadian searchers. While the average user may not care too much as to who's providing the results (as long as they're good of course), this is huge news for search marketers. We'll look at how this change affects the search landscape and how you can leverage this for your site a bit later, but first things first. Today we're disabling Yahoo! API key in Rank Tracker (which Rating: 5